Filming Tesla (2 of 2)

Saturday, December 13, 2008
Our co-producer continues her account of shooting behind the scenes at Tesla. As we captured key meetings with department heads,  Elon stressed his commitment to ramping Tesla up - and the fact that his role was hands-on. He reminded person after person that no problem or detail was too small. The buck stopped with Elon.

 We pulled a marathon day, and our cameraman, Adam, worked valiantly to keep up.  Filming meetings is actually difficult to do well. You need to know the subject, know the players, and then make split-second decisions as to how to follow the action. Along the way, we captured a couple of job interviews and captured Elon's policy of interviewing most employees in person. One of our interviews was a young engineer. When asked about the recent layoffs he said "You have to cut your burn rate. It's just the way business works — for start-ups especially." A couple of Tuesdays later, I took a cameraman back to witness an "all hands meeting" at Tesla's Menlo Park office. Again, the back warehouse was full with cars about to be delivered. This time, we saw cars approaching VIN number 100.  Elon voiced his displeasure with an internal issue that had been passed on to the press by an employee.   Then a slide show came on, and we got a sneak peak at a photo of 'Model S'. OMG.  I don't usually think of sedans as sexy, but this car is gorgeous.  If and when this happens, Tesla will have trouble keeping them in stock at any price point.  My family of five might just have to be first in line.

Filming Tesla (1 of 2)

Thursday, December 11, 2008
Let me just give it away now….the first day we filmed this fall at Tesla, we got to see not one, not two, not three, but, and I counted—over 40 production Roadsters in the Menlo Park buildings. There is something about the sight of more than four million dollars of incredibly sleek, fast (they do look fast - even standing still) car flesh under one roof that really makes you tingle. 

It was tangible proof that the cars were.....well, that the cars were, and that the production line was moving. It's also when and where our Director, Chris, finally got to meet his car, a real beauty. See Chris's Blog Post about his Tesla delivery. Once again, it’s an exciting time to be following the electric car world. We’ve been following the Tesla story since they were in "stealth" mode, in the spring of 2006. Most of you have seen those few precious seconds of Tesla footage in "Who Killed the Electric Car ?"  

What most of you couldn't guess is that when JB Straubel backed the car out of an enclosed trailer below the windmills of Altamont Pass for our film shoot, there was a gaping hole where the front grill should have been. When asked, JB replied that some details, like the entire grill, were not yet finalized. Hmmmm. A quick trip down to Home Depot for some landscaping mesh plus some metal binder clips from Office Depot gave us all we needed [the film crew mind you, not Tesla engineers] to fabricate a grill worthy of a film appearance.  Elapsed time: 35 minutes. JB was impressed! We even let him 'keep' our design. That was our first brush with Tesla. 

Then, the company was pure California start-up - occupying a no-frills warehouse space in a little lane in the heart of Silicon Valley.  We found a bunch of geeks, EV nerds and entrepreneurs who were thrilled to be able to actually get jobs working on a technology that they thought might help change the world—and what a sexy technology!  The car we filmed that day was just a rough version of the highly refined luxury mobile offered today, but still it was the quickest 0-60 that I’d ever done. Two years later, we took our crew back to Tesla to film the arrival of production car #1, Elon's personal hot car. The mood in the air was pure victory, even though the car was well over a year coming than originally forecast.  Journalists jockeyed for the pole position to capture Elon's triumphant peel out of the driveway in his new baby. The crowd was on fire. 

Six months later the world had changed. The financial market had tanked, taking Tesla's cash source with it. And the online rumor mill had changed its tune from "Gee, isn’t this an amazing technology that we wish we could all own?!" To, "Gee, how much longer do you think this company can last with dwindling cash reserves, missed delivery targets," and a new blogger chorus:  "Tesla sucks for making a cool car that none of us can afford to own." With storm clouds brewing, our "Revenge" team was lucky enough to be granted access to Tesla's San Carlos shop to check in with Elon, and see how his first weeks as CEO were shaping up. While I can't tell you everything we filmed, or Elon would have to kill me. What I can tell you is that we were able to witness some serious team building and whip cracking ...which we'll share with you soon!

Voltageville, USA

Thursday, November 27, 2008
Sacramento's News 10 reports on the electric cars of Vacaville, CA.  In 2003 Vacaville, also known as Voltageville, was miles ahead of other cities with over 100 electric cars on the road in both GM EV1s and Toyota RAV4-EVs.  The California Air Resources Board's 1990 Zero Emissions Vehicle mandate would have required 10% of all vehicles sold in California to be zero emissions.  But the CARB ZEV mandate was rescinded in 2003 due to pressure from the automakers.  

It resulted in the confiscation of the majority of EVs which had only been available under lease. In the News 10 segment Ed Huestis, Vacaville's Transportation Manager, comments:  "Once you've driven an electric vehicle, you never want to go back to gasoline...you just don't."  Former GM EV1 owner Jerry Hobrecht and Toyota RAV4-EV owner Darell Dickey are also interviewed expressing their immense enthusiasm for electric drive. Now, every major automaker is scrambling to produce an electric vehicle.  Watch the News 10 report after the jump to learn why "No city is more ready for the return of the electric car than Vacaville, CA."

Also read:  Welcome to Voltageville &   Vacaville: America's EV Hometown

[Source:  News 10]