BMW takes REVENGE

Thursday, September 30, 2010
Last week Chris Paine moderated a panel on electric vehicles at the Opportunity Green business conference in Los Angeles.  Among the panelists sat Richard Steinberg of BMW, where he leads battery electric vehicle programs in the US markets, including the MINI E and BMW ActiveE programs.  "BMW ActiveE?" you may be asking- "what's that?"  As our friend Jim Motavalli reports in the New York Times blog, the ActiveE is BMW's newest electric car, introduced at January's Detroit Auto Show, but BMW just announced its test markets this week. When we heard this our first thought was, "AWESOME!  How can I be one of the field testers for this new electric car?"  If you want to take REVENGE for the electric car and are in the test market areas for the ActiveE and want to be considered for a field trial, keeping checking their website here for more information.  A little BMW birdie told us that they'll be announcing some information on field trials there in the next few weeks...

Icelanders get a sneak peek of REVENGE

Saturday, September 18, 2010
Early yesterday morning in Los Angeles when it was around dinner time in Reykjavik, Iceland, Chris Paine appeared via Skype at Iceland's annual Driving Sustainability conference.  He was invited to appear through the magic of webcams and satellite communication to join a panel discussion on the benefits and challenges of the transformative technologies of electric automobiles.  

Iceland is in the process of transforming its transportation and energy practices into promoting electric cars for its roads, as well as geothermal energy for power generation. Chris and the REVENGE film crew gathered many hours of footage in Iceland for Revenge of the Electric Car and shared a short clip of this Icelandic footage from the rough cut of the film- as a special sneak peek for conference attendees.  It was anxiously awaited and very warmly received; we believe the audience enjoyed the footage immensely. During the panel Chris was asked for his opinion on what would promote alternative options for automobiles and get more electric and non-gas-powered vehicles on the road.  

His answer was storytelling: if people hear about their friends and neighbors having success with electric vehicles, it will put EV on their radar and spread the cause.  Storytelling is definitely a filmmaker's business, and telling the story of the crushing of EV1s in 2006's Who Killed the Electric Car? taught us that telling the public a story can pique their attention and make them ask questions and want to learn more. After the success of that film, people began to take REVENGE for the electric car by converting their own gas guzzlers into electric vehicles, forming and joining EV clubs, promoting alternative energy vehicles in their communities, and perhaps most importantly, contacting big car makers like GM and demanding they make electric cars. As we have spent our days and nights scanning through hours and hours of amazing footage and watching our rough cut being polished and getting closer and closer to our final film, we're excited about the story that is taking shape...  

Stay tuned for a trailer... REVENGE is coming...